The call you could not answer
A new customer rings while you are working. It goes to voicemail. They do not leave one — they ring the next name on Google. You never find out that job existed.
Most of these never ring backAshford, Kent · Lead generation & growth
You don't need more leads. You need to stop losing the ones you have.
Every week, work walks past small businesses — a call that rang out, a quote nobody chased, a month the ads went quiet. Xeroma finds where your customers are going and builds the systems that catch them. Then we stay around to make sure it keeps working.
- No long contracts
- Plain English, no jargon
- Kent-based, straight-talking
Enquiry logOne ordinary Tuesday
08:41Missed call · new customerText back sent in 9 seconds — repliedBooked
11:26Website enquiry · gutter replacementQuote out same afternoonQuoted
14:03Missed call · no voicemail leftNobody followed up. £1,840 jobLost
17:52Quote sent 19 days agoNever chased. Gone coldLost
Two of these were never going to be answered in time. Both were fixable.
RoofersKitchen fittersDentistsSolicitorsGyms & fitness studiosCar detailingDriving schoolsEstate agentsElectriciansPlumbers & heatingLandscapersBeauty & aestheticsRemovalsBuildersBathroom fittersBarbers & salonsRoofersKitchen fittersDentistsSolicitorsGyms & fitness studiosCar detailingDriving schoolsEstate agentsElectriciansPlumbers & heatingLandscapersBeauty & aestheticsRemovalsBuildersBathroom fittersBarbers & salons
Barbers & salonsBathroom fittersBuildersRemovalsBeauty & aestheticsLandscapersPlumbers & heatingElectriciansEstate agentsDriving schoolsCar detailingGyms & fitness studiosSolicitorsDentistsKitchen fittersRoofersBarbers & salonsBathroom fittersBuildersRemovalsBeauty & aestheticsLandscapersPlumbers & heatingElectriciansEstate agentsDriving schoolsCar detailingGyms & fitness studiosSolicitorsDentistsKitchen fittersRoofers
Where the money goes
Three leaks that cost local businesses more than their marketing does.
None of this is a failure of effort. It is what happens when a small team is busy doing the actual work. It is also completely recoverable.
The quote that went quiet
You priced it up on Tuesday. They said they would let you know. Chasing feels pushy so you leave it, and three weeks later someone else has done the work.
Won or lost in the follow-upThe month you stopped marketing
Work was busy so the ads went off and the posting stopped. Six weeks later the diary is empty and you are starting from cold all over again.
Feast, famine, repeatDo the sum
A missed call is not a missed call. It is a job somebody else did.
Most owners we sit down with have never put a number on it, because the evidence disappears — a call that rang out leaves nothing behind. So we work it out together on the first call, using your numbers, not ours.
Here is roughly how it goes for a two-van trade business in Kent.
Calls missed in a week 6
Of those, brand new customers 3
Average job value £340
Won back by an instant text 1 a week
Recoverable in a year£17,680
An illustration, not a promise. We would rather run it properly on your own figures — that is what the first call is for.
What we do
Six things. All of them done for you.
You will not be handed a login and a training video. We set it up, we test it, and we keep an eye on it.
01Websites that ask for the jobWebsite creation & design02Facebook & Instagram ads that stay localTargeted local advertising03Enquiry and booking pagesLead generation systems04Missed-call text backMissed-call recovery05Follow-up that keeps goingAutomated follow-up06One place to see every enquiryLead & booking tracking
How we work
Helping comes first, consistency second, money third.
01Helping
The first call is us being useful, whether you hire us or not. You will leave it knowing something you did not know before.
02Consistency
One good month is luck. We build things that keep working on the weeks you are too busy to think about marketing.
03Money
It comes third on purpose. If the work is not putting more in your pocket than it takes out, we have not earned it.
How it goes
From first conversation to work in the diary.
No proposals full of packages you did not ask for. We find the leak, we fix the leak, we show you what changed.
A conversation, not a pitch
Half an hour on the phone or a coffee in Ashford. You tell us how enquiries reach you today and where you think they go missing. If we are not the right fit, we will say so and point you somewhere better.
We find the leaks
We look at the honest numbers — calls missed, enquiries answered, quotes followed up — and we show you what that is worth in real money. No obligation to do anything with it.
We build the fix
Site, ads, forms, text back, follow-up, tracking: whichever of those you actually need, set up and tested for you. Not a login and a training video — done properly, by us.
We stay involved
Monthly, in plain English: what came in, what got booked, what we are changing next. You can end it whenever you like. We would rather earn the next month than lock you into twelve.
JesseFounder · Ashford, Kent
The person behind it
I started Xeroma because I kept watching good businesses lose work they had already earned.
Not because they were bad at what they do — the opposite. They were flat out. The phone rang while they had their hands full, the quote went out and nobody chased it, and the money quietly went to whoever picked up first.
I am not interested in selling you software. I am interested in your enquiries actually turning into paid work, and in being someone you can ring when something is not right.
Helping comes first. If I cannot see a way to make you more than you pay me, I will tell you on the first call.Read the whole story
Results
We would rather show you real numbers than borrowed ones.
Xeroma is early. Instead of dressing the site up with stock photos and invented percentages, our results page stays honest — and fills up as the work lands.
See what we are trackingLet's talk about your business
Half an hour, no pitch. Just where your customers are going.
Book a call at a time that suits you, or send a message and we will come back to you. Either way you will get a straight answer about whether we can help.